Homepage Structure That Works
(So Visitors Instantly Understand Your Site)
Your homepage should explain what your site is, who it’s for, and where to go next — in seconds. If visitors are confused, they leave.
What visitors think when they land
When someone hits your homepage, they don’t read carefully.
They scan and ask silently:
- What is this site?
- Is this for me?
- Why should I trust it?
- What should I click next?
If those answers aren’t obvious, attention is gone.
What a strong FreshStore homepage includes
You don’t need a lot. You need the right pieces.
1. A clear headline
This should say:
- what the site focuses on
- who it’s for
Good examples (structure, not exact wording):
- “Curated [niche] picks for [type of user]”
- “Hand-picked [products] for [specific use]”
Avoid:
- “Welcome to our store”
- vague slogans
- clever but unclear wording
2. A short explanation
1–2 short paragraphs explaining:
- what the site does
- how products are chosen
- what problem it helps solve
This builds instant context and trust.
3. Clear paths forward
Show visitors where to go next:
- top categories
- beginner-friendly sections
- popular picks
Don’t make them guess.
4. Trust links
Make it easy to find:
- About page
- Disclosure
- Contact page
They don’t need to be loud — just visible.
What to avoid on the homepage
Common mistakes:
- empty sections
- filler text
- giant product grids with no explanation
- generic “store” language
A homepage with no guidance feels unfinished.
How to think about your homepage
Don’t think:
“How do I show everything?”
Think:
“How do I guide someone new?”
Your homepage is a starting point, not a catalog.
✅ Quick Tip
If someone can explain your site after 5–10 seconds on the homepage, it’s working.
⚠️ Common Mistake
Trying to impress visitors instead of helping them understand.
Simple rule to remember
Clarity beats creativity.
Guidance beats volume.
A clear homepage makes everything else easier.