Choosing Your FreshStore Setup Path

(WordPress + FreshStore vs FreshStore-Only)

FreshStore can be used in two main ways. Both work. Choose one setup, commit to it, and you’ll avoid most beginner mistakes.

Why this decision matters

Before you add products, categories, or content, you need to decide how your site is structured.

Most problems happen when people:

• mix multiple setups without a plan
• change direction every week
• don’t understand what each setup is best at

This guide helps you choose a clear starting point.

Option A — WordPress as Main Site + FreshStore as a Sub-Domain

Best for long-term brands and content-driven growth

What this setup looks like

• yourbrand.com → WordPress

  (blog posts, guides, trust pages, content)

• subdomain.yourbrand.com → FreshStore

  (products, categories, recommendations)

Why people choose this option

Choose this if:

• You enjoy writing, explaining, or teaching
• You want to build long-term SEO authority
• You like the idea of content first, monetization second
• You want a clear separation between content and products

Important to understand

• WordPress builds trust and traffic
• FreshStore handles products and conversions
• Each site has one clear job

This setup takes more effort, but it’s very flexible long-term.

Option B — FreshStore as the Main Domain (No WordPress)

Best for simple, product-focused sites

What this setup looks like

• yourbrand.com → FreshStore only

  (no blog, no WordPress)

Why people choose this option

Choose this if:

• You want the simplest setup possible
• You don’t want to manage WordPress
• You prefer focusing on products and categories
• You want fewer moving parts

This is a very common and valid choice for beginners.

Important to understand if you choose Option B

Without a blog:

• Categories become your content
• Core pages matter more
• Structure and clarity matter more

You are not “missing out” by not having a blog.

You just need to be intentional with:

• category introductions
• homepage messaging
• trust pages (About, Disclosure, Contact)

This setup can still rank and earn when done properly.

Which option should you choose?

Ask yourself honestly:

• Do I enjoy writing or explaining things?

  → Option A

• Do I want simple, focused, and straightforward?

  → Option B

There is no wrong choice.

There is a problem if you:

• try to do both without a plan
• keep switching setups constantly

Good news: you’re not locked in

Many successful users:

• start with FreshStore-only
• add WordPress later when traffic grows

FreshStore supports both paths.

You don’t need to decide your “forever setup” today —

you just need a clear starting point.

✅ Quick Tip

If you’re unsure, start with FreshStore-only. It’s easier to add WordPress later than to untangle a messy setup.

⚠️ Common Mistake

Trying to blog inside FreshStore and manage WordPress without knowing which one is the main site.

Simple rule to remember

Choose one path.

Build it cleanly.

Improve it over time.

You don’t need to be perfect.

You just need to be consistent.