Core Pages: Rename & Rewrite
(These Quietly Decide If People Trust You)
Default pages feel generic. Generic pages reduce trust. Rename and rewrite your core pages so visitors understand what your site is and why it exists.
Why core pages matter
Visitors don’t always read your content —
but they do check your core pages.
Especially:
- About
- Contact
- Disclosure / Policies
These pages answer one silent question:
“Is this site legit?”
If they feel copied or vague, trust drops.
The core pages you should always customize
You don’t need many pages — just clear ones.
About Page
This is not your life story.
It should explain:
- what your site focuses on
- how products are selected
- who the site is for
Better page names:
- About Our Picks
- How We Choose Products
- About This Site
Keep it honest and niche-specific.
Contact Page
This page sets expectations.
Explain:
- what people can contact you about
- what you can’t help with (orders, shipping, returns)
Better page names:
- Questions About These Products?
- Get in Touch
This reduces confusion and support emails.
Affiliate Disclosure
This page builds trust when written plainly.
Rename it to:
- How This Site Is Supported
- Affiliate Disclosure
Explain in simple language:
- you earn commissions
- prices don’t change
- recommendations stay independent
Clear beats legal-sounding text.
Writing tips that actually work
- Write like a human
- Short paragraphs are fine
- Clear > clever
- Honest > polished
You don’t need fancy wording.
You need clarity.
What to avoid
- Leaving default text unchanged
- Copy-pasting generic disclosures
- Overly legal or robotic language
Visitors can tell.
✅ Quick Tip
If your core pages could apply to any site, they’re too generic.
⚠️ Common Mistake
Treating core pages as “boring but required” instead of trust builders.
Simple rule to remember
Clear pages feel real.
Real pages build trust.
Fix these early and your entire site feels stronger.