Fresh Store Success Guide
FreshStore works best when you follow a clear path. This guide shows you what to do, in what order, without overwhelm.
Each section below links to a short, focused guide.
You don’t need to read everything at once.
First: Choose Your Setup Path
Before you add products or categories, decide how your site is structured.
FreshStore supports two valid setups:
- WordPress + FreshStore
- FreshStore-only
Both work. Problems happen when people don’t choose intentionally.
👉 Read Choosing Your FreshStore Setup Path first.
1. Pick the Right Niche
Your niche determines whether you’ll stick with this long enough for it to work.
If you don’t enjoy the niche:
- motivation fades
- improvements stop
- the site stalls
👉 Read Pick the Right Niche before building anything else.
2. Domains & Vanity Domains
FreshStore gives you a vanity domain so you can start immediately.
That’s great for learning.
Your own domain is better for long-term growth.
👉 Read Domains & Vanity Domains to understand when to move.
3. Naming Your Site & Sub-Domain
Your site name tells visitors and Google what the site is for.
Clear names build trust.
Confusing names slow everything down.
👉 Read Naming Your Site & Sub-Domain to avoid hard-to-fix mistakes.
4. Core Pages — Rename & Rewrite
Default pages feel generic.
Generic pages reduce trust.
Renaming and rewriting your core pages makes your site feel real.
👉 Read Core Pages — Rename & Rewrite to build trust early.
5. Categories as Content
If you don’t have a blog, your categories are your content.
This is where many FreshStore-only sites win or lose.
👉 Read Categories as Content to structure your site properly.
6. Homepage Structure That Works
Your homepage should explain your site in seconds.
If visitors are confused, they leave.
👉 Read Homepage Structure That Works to guide visitors correctly.
7. Google Setup Basics
Google setup matters — but it’s easy to overdo.
You only need the basics done correctly.
👉 Read Google Setup Basics to avoid unnecessary stress.
8. Final Launch Checklist
You don’t need perfection to launch.
You need:
- clarity
- honesty
- structure
👉 Read Final Launch Checklist when you think you’re ready.
How to use this guide
- Read one article at a time
- Follow the order
- Don’t rush
- Don’t overthink
FreshStore handles the technology.
These guides help you make good decisions on top of it.
Simple rule to remember
Clarity beats complexity.
Progress beats perfection.
You can do this.