Pages - Feature Guide

Pages are the core structural pages of your store. FreshStore creates a set of default pages automatically when your store is set up, and you can customise them to match your brand and niche.

Where to Find Pages

Go to Store > Pages in your store dashboard. You will see a list of all pages in your store. Click on any page to edit it.

Default Pages

Every store comes with these pages pre-created:

Page Purpose
Homepage Your store's main landing page
About Information about your store and what it offers
Contact Contact form and information for visitors
Products Displays your product catalogue
Categories Browse products by category
Articles Your blog and article listing
Brands Browse products by brand
Search Search results page
Cart Shopping cart for multi-product checkout
Special Offers Promotional and discounted products
Newsletter Newsletter signup page
Site Map Site map for visitors and search engines
Privacy Policy Your store's privacy policy
Terms of Use Your store's terms of use
Cookie Policy Cookie usage information

What You Can Edit on Each Page

Each page has several tabs with editable settings:

Titles

  • Title. The main heading displayed on the page.
  • Subtitle. A secondary heading shown below the title.
  • Link Title. The text used in navigation menus. Keep this to 3 words or fewer.

Each title field has an AI button to generate suggestions automatically.

Content

Add or edit the text content displayed on the page using the rich text editor. AI content generation is available here too.

Images

Add images to your pages using three methods:

  • Create with AI (uses 50,000 AI Chips)
  • Find on Pixabay (free royalty-free images)
  • Upload your own image

SEO

Control how the page appears in search engines:

  • Meta title. The title shown in Google search results.
  • Meta description. The summary shown below the title in search results.
  • Meta keywords. Keywords associated with the page.
  • Slug. The URL path for the page (auto-generated from the title).

Settings

Page-specific configuration options that vary depending on the page type. For example, the homepage has settings for featured products, articles, and categories.

Page Visibility

Each page has three toggles in the sidebar:

  • Enabled. Turn the page on or off. Disabled pages are hidden from visitors. Note: the homepage cannot be disabled.
  • Sitemap. Include the page in your store's HTML sitemap.
  • XML Sitemap. Include the page in your XML sitemap for search engines.

Tips

  • Customise your homepage first. This is the most visited page. Make sure it has a clear title, good content, and highlights your best products and categories.

  • Update your About page. A well-written About page builds trust with visitors. Explain what your store offers and who it's for.

  • Don't disable legal pages. Keep your Privacy Policy, Terms of Use, and Cookie Policy enabled. These are important for compliance and visitor trust.

  • Use AI for a starting point. Generate titles, content, and images with AI, then refine them to match your voice.

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