How to embed products in an article
Embedding a product in an article is a great way to generate more sales from your content.
The embedded product is automatically updated with the latest price, image and details.
You don't need to look up a product number first. The article editor has a dropdown that lists all your products by name. When you pick one, the correct code is generated for you.
How to embed a product
Go to the "Content" tab on your article in the admin area:

Choose a product from this dropdown box, and you will be given a code which looks like:
[product id="12"]
Copy and paste this code anywhere in your article. You can add multiple products in this way, and even the same product multiple times.
Your product will show when you save the article and view it on your store.
You can also add Related Products to an article. Check out our guide on adding related products to your articles.
Troubleshooting
I can't see a product number or product ID column on the Products page
That's by design. The Store > Products page doesn't display a product ID column because you don't need to know the product ID to embed it. The article editor dropdown handles that for you: it lists all your products by name and generates the embed code with the correct ID automatically.
You only ever see the product ID inside the embed code (for example [product id="12"]) after you've picked the product from the dropdown.
The embedded product isn't showing on the article
- Make sure you saved the article after adding the code
- Check the code is exactly in the format
[product id="12"](no extra spaces, quotes, or characters) - Clear your store cache and refresh the article page
- Confirm the product still exists in your store (if it was deleted, the embed won't render)
How do I remove or swap an embedded product?
Edit the article, delete the [product id="..."] code, and save. To swap it, replace the ID with a different one from the dropdown, or paste a new embed code from the dropdown.