Writing better articles

Great articles drive traffic, build trust, and increase your affiliate commissions. This guide covers how to improve the quality of your articles so they perform better in search engines and convert more visitors.

Structure Your Articles Well

A well-structured article is easier to read and ranks better in search engines.

• Start with a clear introduction. Tell the reader what the article covers and why it matters to them.
• Use headings to break up sections. H2 for main sections, H3 for subsections. This helps both readers and search engines understand your content.
• Use short paragraphs. Large walls of text are hard to read, especially on mobile. Keep paragraphs to 2-3 sentences.
• Use bullet points and lists. They make information easy to scan and digest.
• End with a conclusion or call to action. Summarise the key points and guide the reader to a relevant product or another article.

Write for Your Audience

Think about who is reading your article and what they want to know.

• Answer their question. Every article should solve a problem or answer a question the reader has.
• Use language they understand. Avoid jargon unless your audience expects it. Explain technical terms when you use them.
• Be specific. "The best yoga mat for hot yoga" is more useful than "yoga mats are good".
• Add your own perspective. What makes your article different from the dozens of others on the same topic? Your experience, opinion, or unique angle is what makes it valuable.

Make Articles Longer (When It Helps)

Longer articles tend to rank better in search engines, but only if the extra length adds value. Don't pad articles with filler content.

• Aim for at least 500 words for standard articles
• Buying guides and comparisons should be 800-1500 words
• If you can cover a topic thoroughly in 300 words, that's fine too

Add Products to Your Articles

Articles are a great place to recommend products. FreshStore gives you two ways to add products to articles:

• Related Products. Choose a category and products are displayed automatically alongside your article.
• Embedded Products. Insert specific products directly into your article text using shortcodes.

🔗 How to add related products to an article

🔗 How to embed products in an article

Add Images and Videos

Visual content makes articles more engaging and helps break up text.

• Use FreshStore's AI Image Generator or Pixabay to find relevant images
• Embed YouTube videos when they add value (product demos, tutorials)
• Make sure images are relevant and high quality

🔗 How to add videos to your store

Use AI as a Starting Point

FreshStore's Article Writer can generate a full draft article on any topic. This is a great way to overcome writer's block and get a starting point.

However, the best articles are the ones you edit and personalise. Add your own knowledge, examples, and recommendations to make AI-generated content truly useful.

Review and Improve Existing Articles

Don't just write and forget. Revisit your older articles periodically:

• Update outdated information
• Add new products that have come out since you wrote the article
• Improve thin sections with more detail
• Check that all links still work