Analytics - Feature Guide

Your stores have a built-in analytics feature. This tracks your visitors and gives you reports that show traffic and behaviour.

Visitors and Visits

When a person visits your store, they are known as a "Visitor". They may return to your store multiple times and each one is known as a "Visit".

A single "Visitor" has one or more "Visits".

In your store dashboard and reports, you will see terms that might be unfamiliar:

Visitor - This is a person visiting your store.
Visit - Each time a visitor accesses your store, this is known as a Visit. A visit can last a few minutes or a few hours and ends when the visitor has been idle for 30 minutes. Each visit can have multiple actions and clicks.
Action - An action is anything that a visitor does while visiting your store. This can be visiting a page, clicking an external link, clicking a download, using your contact form etc.
Click - A visitor may click an affiliate link or another external link in your store. This is known as a "Click".
Bounce - A bounce is when a visitor views only one page on your store. It means that they found your store, viewed one page, and then left without clicking any link or taking any action.