Different kinds of content
Content isn't just articles. There are many types of content you can use on your store and across the web to attract visitors, build trust, and drive sales.
Written Content
The most important type of content for SEO and your store. Written content includes:
- Articles and blog posts. Guides, reviews, comparisons, how-tos, and informational content.
- Product descriptions. Detailed, unique descriptions that help visitors understand what they are buying.
- Category descriptions. Explain what visitors will find in each category and why these products are worth exploring.
- Page content. Homepage text, About page, FAQ page, and other structural pages.
Written content is the backbone of your store's SEO. Search engines read and index text, so the more quality written content you have, the more pages can rank in search results.
Video Content
Video is one of the most engaging content formats. You can use video in several ways:
- Product reviews. Show products in action, demonstrate features, and give honest opinions.
- How-to tutorials. Walk viewers through a process related to your niche.
- Unboxings. Open and show off new products.
- Tips and quick advice. Short videos sharing niche knowledge.
Upload videos to YouTube (which is a search engine in its own right) and embed them in your store articles for double the exposure.
🔗 How to add videos to your store
Images
Good images make your store and content more engaging:
- Product images. FreshStore handles these automatically from merchants.
- Article images. Use the AI Image Generator, Pixabay, or your own photos to add visuals to articles.
- Infographics. Visual summaries of data or comparisons are highly shareable on social media.
- Social media images. Create eye-catching images for your social profiles using tools like Canva.
Your Store Structure
Your store itself is a form of content. How you organise your products, categories, and pages tells visitors (and search engines) what your store is about.
- Clear categories. Well-organised categories help visitors find what they want and help Google understand your store's focus.
- Featured content. What you put on your homepage signals what's most important.
- Navigation. Easy-to-use menus and links keep visitors exploring your store.
Choosing the Right Content Mix
You don't need to do everything. Start with what's easiest for you and expand over time:
| If you like writing | Focus on articles and blog posts. These have the biggest SEO impact. |
| If you prefer video | Create YouTube content and embed it in your store. Video drives engagement. |
| If you're visual | Create images, infographics, and Pinterest content. Visual niches thrive here. |
| If you're short on time | Use FreshStore's AI tools to generate written content and images quickly. |
The best approach is a mix of content types, but start with one and get consistent before adding more. One great article per week is better than trying to write, film, and design all at once.