Choosing the best products for your store
The products you choose for your store make a huge difference to your conversion rate. A smaller selection of well-chosen, high-quality products will always outsell a large catalogue of random items.
Quality Over Quantity
Don't try to add every product in your niche. Instead, focus on products that:
- Have strong reviews. Look for products with 4+ star ratings and a good number of reviews.
- Are popular sellers. Products that already sell well are proven to convert.
- Are relevant to your niche. Every product should fit naturally into your store's focus.
- Are available. Check that products are in stock and have active offers from merchants.
How to Find the Best Products
Amazon Best Sellers
Amazon's Best Sellers page shows you the top-selling products in every category. Browse your niche category to find proven winners.
Check the reviews
When you find a product, check its reviews on Amazon. Look for:
- High star rating (4+ stars)
- A good number of reviews (50+ is a good sign)
- Recent reviews (confirms the product is still actively selling)
Use FreshStore's Product Finder
FreshStore's built-in Product Finder lets you search for products by keyword and import them directly. Use it to quickly find relevant products from Amazon, eBay, and other merchants.
🔗 Product Finder feature guide
Organising Products into Categories
Group your products into specific, focused categories. This helps visitors find what they are looking for and improves your SEO.
For example, instead of one broad "Cookies" category, create specific ones like:
- Keto Cookies
- Organic Cookies
- Low Sugar Cookies
- Cookie Gift Boxes
Specific categories target specific search queries, which brings more targeted traffic.
Adding Value with Content
Don't just list products. Add value by:
- Writing buying guides. Help visitors choose between products.
- Creating comparison articles. "Product A vs Product B" articles convert very well.
- Adding personal reviews. If you have experience with products in your niche, share it.
Stores that help visitors make decisions earn more commissions than stores that just list products. Be the expert your visitors are looking for.