Choosing the best products for your store
Your store arrived with a catalogue already filled from Amazon, eBay and the other merchants, matched to your niche. Curating it from there is what lifts your conversion rate: a small selection of well chosen, high quality products will always outsell a large catalogue of random items.
Quality over quantity
Don't try to add every product in your niche. Focus on products that:
- Have strong reviews. Look for 4 stars and above, with a decent number of reviews behind the rating.
- Are popular sellers. Products that already sell well are proven to convert.
- Are relevant to your niche. Every product should fit naturally into your store's focus.
- Are available. Check the product is in stock and has active offers from merchants.
How to find more
The Product Finder is the quick route. Search by keyword and import straight into your store, from Amazon, eBay and the other supported merchants. A few searches will give you everything you need for a new category.
🔗 Product Finder feature guide
If you enjoy the hunt, Amazon's Best Sellers pages show the top selling products in every category, and browsing your niche category turns up proven winners.
Either way, check the reviews before you add something. You want a high star rating, a good number of reviews (50 or more is a good sign), and recent reviews, which confirm the product is still actively selling.
Organise them into specific categories
The AI built your category tree to suit your niche, and you can add to it whenever you spot a gap. Focused categories help visitors find what they came for and they improve your SEO. Instead of one broad "Cookies" category:
- Keto Cookies
- Organic Cookies
- Low Sugar Cookies
- Cookie Gift Boxes
Specific categories target specific search queries, which brings more targeted traffic.
Add value around the products
Stores that help visitors make a decision earn more commissions than stores that only list products. Buying guides and comparisons do that job, and "Product A vs Product B" converts very well.
The Article Writer will draft these for you in seconds. Give it a couple of minutes of your own experience with the product afterwards and you have something no competitor can copy.