Google Adsense
Google Adsense is a free advertising programme from Google that lets you earn money by displaying ads on your store. It can be a great additional income stream alongside your affiliate commissions.
How Does Adsense Work?
Google places relevant ads on your store pages automatically. When a visitor views or clicks an ad, you earn a small amount. The ads are targeted based on your store content and the visitor's interests.
Unlike affiliate commissions where you earn from product sales, Adsense pays you for ad views and clicks. This means you can earn from visitors who browse your content but don't buy anything.
Should You Use Adsense on Your Affiliate Store?
Adsense works best as a secondary income stream. Your affiliate commissions will almost always earn more per visitor than display ads.
Be careful not to let ads distract visitors from clicking your affiliate links. A visitor who clicks an ad instead of buying a product through your affiliate link will usually earn you less money.
Consider Adsense when:
- Your store gets consistent traffic (at least a few hundred visitors per day)
- You have a lot of content-heavy pages like articles and guides
- You want to monetise informational visitors who are researching rather than buying
Which Niches Suit Adsense Best?
Some niches earn significantly more from Adsense than others because advertisers pay different rates depending on the topic.
Higher-paying niches tend to include:
- Finance, insurance, and credit
- Legal and law
- Health and wellness
- Technology and software
- Home improvement and real estate
Lower-paying niches tend to include:
- Entertainment and celebrity
- General lifestyle
- Hobbies with low commercial intent (e.g. fan pages)
If your niche has high commercial intent (visitors looking to spend money), you will generally earn more from Adsense. The same niches often do well with affiliate commissions too.
Getting Approved for Adsense
Google has an approval process before you can start showing ads. To increase your chances of approval:
- Have quality content: at least 15-20 articles with useful, original content
- Use a custom domain: Google prefers stores on their own domain rather than a subdomain
- Have clear navigation: a well-organised store with categories and a clean layout
- Include essential pages: a Privacy Policy, About page, and Contact page
Apply for your free Adsense account here:
Tips for Using Adsense Effectively
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Place ads carefully. Avoid placing ads directly next to affiliate buy buttons where they might steal clicks.
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Focus ads on articles. Your informational content pages are the best place for ads since visitors are reading, not buying.
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Don't overdo it. Too many ads will slow your store down, annoy visitors, and hurt your search engine rankings.
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Monitor your earnings. Check which pages earn the most and focus your content efforts there.
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Be patient. Adsense earnings grow with traffic. It takes time to build up to meaningful income.
Adding Adsense to Your Store
When you are ready to set up Adsense on your FreshStore, follow our step-by-step technical guide:
🔗 How to add Google Adsense to your store