Adding more products
Once your store is live and getting traffic, it's time to think about growing your product catalogue. Adding the right products can increase your sales, improve your search rankings, and give your visitors more reasons to stay on your store.
When to Add More Products
Don't rush to fill your store with hundreds of products before you launch. Focus on getting your first store live with a small, curated selection. You can always add more later.
Good signs that it's time to expand:
- Your store is live and getting regular visitors
- You are making some sales or seeing affiliate clicks
- You have covered your core categories and want to branch out
- Visitors are searching for products you don't yet carry
Check your store analytics to see what visitors are searching for. If people are looking for products you don't have, that's a clear signal to add them.
Quality Over Quantity
A store with 50 well-chosen products will almost always outperform a store with 500 random ones.
Each product in your store should:
- Be relevant to your niche. Don't add products just to fill space.
- Have good images and descriptions. Products with poor content hurt the overall quality of your store.
- Have active offers. A product with no buy buttons is a dead end for your visitors.
- Appeal to your audience. Think about what your visitors actually want to buy.
Expanding Into Related Categories
One of the best ways to grow is to expand sideways into related product categories.
For example, if your store focuses on yoga mats, you could add:
- Yoga blocks and straps
- Yoga clothing
- Meditation cushions
- Fitness water bottles
This keeps your store focused on your niche while giving visitors more to browse and buy.
Removing Products That Aren't Working
Growing your catalogue is not just about adding. It's also about removing products that are not performing.
Consider removing products that:
- Have no offers or buy buttons. If a product has lost all its merchant offers, it's a dead page that adds no value.
- Get views but no clicks. If visitors land on a product page and leave without clicking, the product may not be appealing or relevant.
- Are outdated or discontinued. Old products that are no longer available drag down your store quality.
Use the Store Cleaner tool to quickly remove products with no offers, empty brands, and empty categories.
Regularly pruning your catalogue keeps your store fresh and ensures every page is working towards earning you commissions.
Ways to Add Products in FreshStore
FreshStore gives you several ways to import products depending on your needs:
- Product Finder. Search for products by keyword and add them directly. Best for finding new products quickly.
- Amazon Link Importer. Paste Amazon product links to import specific items. Best when you know exactly which products you want.
- CSV Importer. Upload a spreadsheet of products in bulk. Best for large imports or migrating from another platform.
- Category Auto Populators. Automatically fill categories with products based on search terms. Best for keeping your store fresh with minimal effort.
For a full walkthrough of all import methods, check out this guide: