Getting traffic from social media
Social media is the quickest traffic in the Playbook. A post can send you visitors the same day, and your store can do a good part of the posting itself. This guide covers choosing your platform, what to post, and how to keep it going.
Let your store post for you
Your store publishes RSS feeds for your products, articles and categories. Point a free tool like dlvr.it at one, connect your social account, and every new product and article appears on your profile by itself. That takes about fifteen minutes, once.
🔗 Automating with RSS feeds
Automation keeps the profile alive. The posts you write yourself are what make people follow it, and there are fewer of those than you think.
Pick one platform, not six
Not every network fits every niche. Visual products like home decor, food or fashion do well on Pinterest, Instagram and TikTok. Technical niches often do better on X or LinkedIn. DIY hobbyists gather in Facebook Groups, gaming and gear enthusiasts are on YouTube.
Think about where your audience already spends time, then choose one and commit to it. One profile you post to every week beats six that went quiet after a fortnight.
Five useful posts to every one about you
The quickest way to lose a following is to turn your profile into a list of links. Aim for a 5 to 1 ratio: five posts that help, entertain or inform, to one that points at your store.
Share good content and advice rather than just your own pages. Repost and comment on others in your niche, and don't be afraid to share something from a competitor. That engagement is how you get noticed, and it occasionally turns into a partnership.
What to post
- Your articles and guides. Add a line saying what the reader will get out of it.
- One product at a time. Feature it and say why it is worth the money.
- Quick tips. The small things you know about your niche that beginners don't.
- Questions and polls. Anything that invites a reply. Use whatever the platform gives you: polls, quizzes, stickers, stories, live Q&A.
- Curated content. Good posts from others in your niche. It shows you are a genuine enthusiast, not a shop window.
- Behind the scenes. What you are working on, a product you have just found.
Fifteen minutes a day
That is genuinely all this needs. Reply to any comments, leave a few of your own on other accounts in your niche, and add one post on top of whatever the feed has published. Three to five posts a week is a good rhythm, and the feed supplies most of them.
Every platform rewards accounts that show up, so a small daily habit outperforms a big burst followed by silence.
What your store already does
Your store has social sharing buttons on product pages and articles, so visitors can pass your content on. Open Graph data is built in too, which is what puts the right image, title and description on a shared link. You can customise that image.
🔗 How to change the social image of your store
Once your profiles exist, add them under Traffic > Social Media > Social Links in your store dashboard so visitors can find you.
Watch what works
Every platform has its own analytics. Look at which posts sent the most clicks and which formats do best. Your store analytics will also show which social networks are sending referral traffic. Do more of what works and drop the rest.
Most members start with a Facebook page, which is the next guide.