FreshStore Terminology

Whether you are a new FreshStore member or a seasoned pro, some words and phrases can be a bit confusing.

So, we created this guide to list all our terminology and help you understand and learn faster.

Analytics

The stats and data about your store’s performance, traffic, clicks, and conversions.

Affiliate

An affiliate promotes products from a merchant for a commission. You are an affiliate when you run a FreshStore with products from a merchant (e.g., Amazon).

Affiliate Commission

When you make a sale as an affiliate, you earn an Affiliate Commission. This is usually a percentage of the product price but can also be a fixed amount per sale.

Affiliate Tracking ID (aka Affiliate Tag)

This is your unique ID number or code that enables you to track sales and earn commissions. You have a unique Affiliate Tracking ID for each merchant.

Affiliate Link

An affiliate link is a web link to a merchant's product or page containing an Affiliate Tracking ID. Clicking this link will set a cookie on the user's device and will award you an affiliate commission if the user purchases.

Bounce Rate

The percentage of visitors who leave your store after viewing only one page. A lower bounce rate usually means better engagement.

Canonical URL

Used to prevent duplicate content issues in SEO. It tells search engines which version of a page is the preferred one.

Checkout

The stage where visitors complete a purchase. In affiliate stores, this typically redirects them to the merchant’s site to pay.

Conversion Rate

The percentage of your visitors who take a desired action in your store, such as clicking an affiliate link or making a purchase.

CDN

This stands for Content Delivery Network and is how we make your stores load lightning-fast. The CDN keeps a cached copy of your store on several servers around the globe, meaning your visitors get fast speeds no matter where they are located.

Cookie

A cookie is a small file stored on a user's device when they click an affiliate link. It helps track their activity and allows you to earn commissions if they purchase during the cookie's lifetime.

Domain Name

A domain name is your store's address on the internet. It's what users type into their browser to visit your store (e.g., google.com, secureonline.store, welovesharks.club).

See also "TLD", Subdomain, What is a domain?

Favicon

A small icon shown in the browser tab for your store. Helps with branding and professionalism.

HTML Code

HTML (HyperText Markup Language) is the code that structures and styles your store’s content, like headings, paragraphs, and links.

Locale

A locale describes a geographical area. It can include one or more countries and helps determine things like currency, language, and available merchants.

Merchant

A merchant is a company that sells products. In FreshStore, this includes Amazon, eBay, Etsy, Walmart, AliExpress, and others.

Market

We use "market" to describe a broad category of products or interests. Examples: Fitness, Clothing, Home Decor.

Meta Tags

HTML tags that provide metadata about a page (like title and description). Important for SEO and how your pages appear in search engines.

Niche

A niche is a narrower, more focused area of a market. Examples would be "Folding Treadmills" or "Japanese Gardens". For more information, see our guide - What is a niche?

Offer

An offer is a product's price and other conditions (e.g., delivery, locale). A product can have multiple offers provided by different merchants.

Product

A product is the physical or digital item you are selling. The product always stays the same and has a unique identifier (e.g. a barcode). The offers of a product can change. A product can have multiple offers.

Redirect

A redirect automatically sends a visitor from one URL to another. Used in affiliate links and SEO handling.

Scripts

Scripts are small programs (usually JavaScript) that add interactive or automated features to your store, like analytics or sliders.

SEO

SEO stands for Search Engine Optimization and is the practice of improving your store's traffic from search engines like Google.

SEO (Search Engine Optimization)

SEO refers to practices that improve your store's visibility in search engines like Google, helping to bring in more traffic.

SERPs (Search Engine Results Pages)

SERPs are the pages you see after searching on a platform like Google. Ranking higher in SERPs means more visitors to your store.

Shopping Cart

A shopping cart allows visitors to collect items they’re interested in before being sent to the merchant’s checkout to complete the purchase.

Slug

The part of a URL that identifies a specific page (e.g., "/folding-treadmills"). Useful for SEO and links.

Subdomain

A subdomain is the beginning part of a domain name. For example, for https://store.welovesharks.club the subdomain is "store". See also: What is a subdomain?

TLD

TLD stands for Top Level Domain and is the part of the domain name at the end. There are many TLDs, and more are added every year. Some examples include ".com", ".co.uk", ".store", and ".space".

Got a term you’re unsure about? Let us know and we’ll add it!