How to open your Walmart affiliate account

Walmart has a free affiliate programme that lets you earn commissions by promoting Walmart products on your store. The programme is managed through the Impact Radius platform.

Commission Rates

Walmart's commission rates vary by product category. Some examples:

• General merchandise: 1-4%
• Apparel and accessories: up to 4%
• Home and garden: up to 4%

Walmart uses a 3-day cookie window, meaning you earn a commission if the customer completes their purchase within 3 days of clicking your affiliate link.

Step-by-Step: Opening Your Account

1. Go to the Walmart affiliate signup page

Visit the link below to apply:

🔗 https://affiliates.walmart.com/

2. Create an Impact Radius account

Walmart's affiliate programme runs through Impact Radius. You will be asked to create a free Impact account if you don't already have one. Enter your name, email, and a password.

3. Fill in your details

You will need to provide:

• Your name and contact information
• Your website URL (use your FreshStore URL)
• A description of how you plan to promote Walmart products
• Your payment details for receiving commissions

4. Submit your application

After filling in your details, submit the application. Walmart will review it, which can take a few days.

5. Wait for approval

You will receive an email from Impact Radius when your application has been approved. If you don't hear back within a week, check your spam folder or log in to your Impact account to check the status.

Tips for Getting Approved

• Have a live store with content. Walmart is more likely to approve your application if your store is live with products and articles.
• Describe your promotion methods clearly. Explain that you run an affiliate store focused on your niche and will be linking to relevant Walmart products.
• Make sure your store looks professional. A clean design with good content makes a strong impression.

Adding Your Walmart Tracking ID to FreshStore

Once approved, you will find your affiliate tracking details inside your Impact Radius account. Add these to FreshStore so your store links earn commissions:

1. Log in to your store dashboard
2. Go to Store > Settings > Affiliate Settings
3. Find the Walmart section and enter your tracking details
4. Click Save

For a full walkthrough of adding tracking IDs for all merchants:

🔗 How to add your affiliate tracking IDs

Questions and Troubleshooting

My application was rejected. What should I do?

Make sure your store is live with quality content and try again after a few weeks. Adding more articles and products to your store before reapplying will improve your chances.

Do I need a separate account for different stores?

No. You can use one Walmart affiliate account across all your FreshStore stores.

How do I get paid?

Walmart pays through Impact Radius. You can set up direct deposit or PayPal inside your Impact account. Payments are typically made monthly once you reach the minimum threshold.