How to open your Walmart affiliate account

Walmart has a free affiliate programme that lets you earn commissions by promoting Walmart products on your store. The programme is managed through the Impact Radius platform.

Commission Rates

Walmart's commission rates vary by product category and are typically low single-digit percentages. Walmart also uses a short cookie window (a few days), so the customer needs to complete their purchase soon after clicking your affiliate link.

Eligibility

Walmart reviews every application. Its current Affiliate Network agreement excludes non-US websites and websites that mainly serve a non-US audience. Applicants must also be at least 18 and cannot be current Walmart employees.

If you are unsure whether your business qualifies, contact Walmart Affiliate Support before applying.

Step-by-Step: Opening Your Account

1. Go to the Walmart affiliate signup page

Visit the link below to apply:

🔗 https://affiliates.walmart.com/

2. Create an Impact Radius account

Walmart's affiliate programme runs through Impact Radius. You will be asked to create a free Impact account if you don't already have one. Enter your name, email, and a password.

3. Fill in your details

Enter accurate information for:

• Your name and contact details
• Your address and telephone number
• Your FreshStore URL
• How you plan to promote Walmart products
• Your payment and tax details

4. Submit your application

Check that every detail is accurate, then submit the application. Walmart decides whether to accept each application.

5. Check the result

Impact will notify you when Walmart accepts or rejects the application. You can also check the status in your Impact account.

Tips for Getting Approved

• Have a live store with content. Walmart is more likely to approve your application if your store is live with products and articles.
• Describe your promotion methods clearly. Explain that you run an affiliate store focused on your niche and will be linking to relevant Walmart products.
• Make sure your store looks professional. A clean design with good content makes a strong impression.

Adding Your Walmart Tracking ID to FreshStore

Once approved, you will find your affiliate tracking details inside your Impact Radius account. Add these to FreshStore so your store links earn commissions:

1. Log in to your store dashboard
2. Go to Store > Settings > Affiliate Settings
3. Find the Walmart section and enter your tracking details
4. Click Save

For a full walkthrough of adding tracking IDs for all merchants:

🔗 How to add your affiliate tracking IDs

Questions and Troubleshooting

My application was rejected. What should I do?

Check the current eligibility rules before applying again. If your website is outside the US or mainly serves a non-US audience, the current programme terms exclude it. Contact Walmart Affiliate Support if you think the decision was wrong.

Can I use one account for different stores?

Walmart requires approval for every website that uses its affiliate links. Add each store through Impact and obtain approval before placing Walmart affiliate links on it.

How do I get paid?

Walmart pays approved commissions through Impact. Check your Impact account for the current payment methods, threshold, and schedule.