Using free giveaways for traffic

If you are getting steady traffic to your website and social media pages, it's time to make the most of your contacts. One great way to take advantage of your growing followers is by creating a giveaway.

Tools like Gleam make it easy to create giveaways for your store. You can choose their free option to see how it works and create your first giveaway.

What should you give away?

Everyone loves to win free stuff, so first think about what you want to give away. You can go for a simple gift card option or give away something relating to your niche.

If you have an RC car niche store, you could give away a collectible, a signed poster, or a special edition model. Make sure it's something your audience would genuinely want. Avoid giving away old or damaged items.

How to use giveaways for traffic

The key is to have your followers earn entry points by engaging with your store. This drives traffic back to your website and grows your social media presence at the same time.

Some examples of entry actions you can add to your giveaway:

• 1 Point for Sharing the Giveaway (Facebook, X, Instagram, Pinterest, etc.)
• 1 Point for Liking your Store Page
• 2 Points for Reposting or Retweeting
• 5 Points for Commenting on a Store Article (include the link)

The more entry options you add, the greater your chances of more people entering the giveaway. Remember, not everyone has all the different social media accounts, so give them multiple ways to enter.