Images and video for your store

Your store already looks like a real business: product images come from the merchants automatically, and your articles and pages were built with real stock photos wherever one fitted. This guide covers adding your own on top, and putting video to work without becoming a video producer.

Making images inside your store

Two tools sit in the article, page and category editors, so you never have to go looking:

• The AI Image Generator. Describe what you want and it creates an original image. Nobody else has it and there is no licence to worry about.
• Pixabay search. A "Find Images" button searches millions of free photos without leaving the page.

🔗 AI Image Generator feature guide

🔗 PixaBay Images feature guide

Images worth adding yourself

• Your own photos. If you own products in your niche, photograph them. This is the fastest way to look like you know what you are talking about.
• Infographics. A visual summary of a comparison or a set of numbers gets shared far more than the same information in a paragraph.
• Social images. Tools like Canva will produce eye-catching images for your social profiles in a few minutes.

If you go looking elsewhere

You risk a copyright claim if you take images from Google Images, from another website, or from anywhere without permission. Some companies, Getty Images among them, are known for pursuing unauthorised use aggressively and expensively. Always know where an image came from. "I found it on Google" is not permission.

These three sites offer royalty-free images you can use anywhere in your store. All three allow commercial use without attribution, though it is worth checking the licence on anything you use heavily:

• Pixabay
• Unsplash
• Pexels

Using video

Video is the most engaging format there is, and you do not need a studio. A phone and good light will do. The formats that work for affiliate stores are:

• Product reviews. Show the product in use, demonstrate the features, and give an honest opinion including what you did not like.
• How-to tutorials. Walk viewers through something in your niche.
• Unboxings. Open something new and show what is in the box.
• Short and fun. In a cat toys niche, a ten second clip of your own cat destroying a toy will outperform anything you write about it.

Upload to YouTube first, because YouTube is a search engine in its own right, then embed the video in the matching article. One piece of work, two sources of traffic.

🔗 How to add videos to your store