Removing barriers to purchase
A visitor lands on your store, browses a product, but doesn't click the buy button. Why? Often it's because something is getting in the way. These are barriers to purchase, and removing them can significantly increase your affiliate clicks and commissions.
Lack of Information
Visitors won't buy a product they don't understand. If your product pages are thin or generic, visitors will leave to find answers elsewhere.
How to fix it:
- Make sure every product has a clear description, feature list, and good images
- Use FreshStore's AI to rewrite product content so it's detailed and unique
- Add articles that answer common questions about products in your niche
- Include size guides, compatibility info, or other details relevant to your products
Too Many Products
A store with hundreds of random products overwhelms visitors. They don't know where to start and end up leaving without clicking anything.
How to fix it:
- Curate your product selection. Focus on the best-reviewed, most popular items
- Organise products into clear, specific categories
- Remove products that have no offers, bad reviews, or are no longer relevant
- Use featured products on your homepage to guide visitors to your best items
Distracting Elements
Banners, pop-ups, excessive ads, and cluttered layouts pull attention away from your products and affiliate links.
How to fix it:
- Keep your store design clean and focused
- If you use display ads, don't place them next to buy buttons
- Make sure cookie consent banners and newsletter pop-ups don't cover important content
- Remove anything that doesn't directly help the visitor find and buy a product
Poor Product Reviews
If a visitor clicks through to Amazon and sees bad reviews, they won't buy. This means you get clicks but no commissions.
How to fix it:
- Check the reviews on your products regularly
- Remove or replace products with consistently poor reviews (under 3.5 stars)
- Focus on products with strong, recent reviews
- Consider writing your own review articles that honestly address pros and cons
No Clear Call to Action
Visitors need to be told what to do next. If your buy buttons are hard to find or your product pages don't clearly guide visitors towards clicking, you are losing sales.
How to fix it:
- Make sure buy buttons are prominent and easy to find
- Use clear language like "Check price on Amazon" or "View on eBay"
- In articles, link directly to relevant products with descriptive text
Slow Page Loading
If your pages take too long to load, visitors leave before they even see your products. FreshStore handles most performance optimisation for you, but you can help by:
- Not overloading pages with too many embedded videos
- Using optimised images (FreshStore handles product images automatically)
- Clearing your store cache after making changes
Put yourself in your visitor's shoes. Browse your own store on mobile and desktop. Is it easy to find products? Is the information clear? Would you click the buy button? If something feels off, fix it.