Removing barriers to purchase
A visitor lands on your store, browses a product, then leaves without clicking the buy button. Something got in the way. These are barriers to purchase, and clearing them is the quickest win available to you: the traffic is already there, so every barrier you remove is extra clicks from visitors you have.
Lack of information
Visitors won't buy a product they don't understand. If your product pages are thin or generic, they will go elsewhere to find the answer and buy there instead.
- The AI writes your titles, feature lists, descriptions and meta tags for you, turning merchant copy into something a person can read. Run it over anything that still looks thin.
- Check every product has good images. Your store uses real stock photos wherever it can find them.
- Add articles that answer the common questions in your niche.
- Include size guides, compatibility notes, or whatever else your products need.
Too many products
A store with hundreds of random products overwhelms visitors. They don't know where to start, so they start nowhere.
- Curate. Focus on the best reviewed, most popular items.
- Organise products into clear, specific categories.
- Remove products that have no offers, poor reviews, or no relevance to your niche. The Store Cleaner does the whole sweep in one pass.
- Use featured products on your homepage to point people at your best items.
Distracting elements
Banners, pop-ups, ads, and cluttered layouts pull attention away from your products and your affiliate links.
- Keep your design clean and focused.
- If you run display ads, never place them next to a buy button.
- Check that cookie banners and newsletter pop-ups don't cover important content.
- Remove anything that doesn't help the visitor find and buy a product.
Poor product reviews
If a visitor clicks through to Amazon and sees bad reviews, they won't buy. You get the click and no commission.
- Check the reviews on your products regularly.
- Replace anything that sits consistently under 3.5 stars.
- Favour products with strong, recent reviews.
- Write your own review articles that honestly cover the pros and the cons.
No clear call to action
Visitors need to be told what to do next. Make it obvious and more of them will click.
- Make your buy buttons prominent and easy to find.
- Use clear wording like "Check price on Amazon" or "View on eBay".
- In articles, link straight to the relevant product with descriptive text.
Slow pages
If a page takes too long to load, visitors leave before they ever see your products. FreshStore handles most of the optimisation for you, but don't overload pages with embedded videos, and clear your store cache after making changes.
Put yourself in your visitor's shoes. Browse your own store on mobile and on desktop. Is it easy to find products? Is the information clear? Would you click the buy button? Ten minutes of this will hand you your next three jobs, and none of them are big ones.