On page SEO
SEO is short for search engine optimisation: improving your store so it appears higher in search results. When someone types a query into Google, YouTube or Bing, complex algorithms decide which pages to show. Everything in this category is about giving your store a better chance of being one of them.
On page SEO is the half of that work which happens on your own store. It is also the half your store has largely done for you.
What is already handled
- AI-written titles and meta descriptions on every product, article and category
- Image alt text, set automatically from your titles
- Schema markup, so your pages can qualify for rich results
- Clean, readable URLs, and an automatic redirect whenever a URL changes
- An XML sitemap, kept up to date
- IndexNow notifications whenever your content changes
- Mobile-friendly templates served fast from a CDN
That is the technical half of on page SEO, done. What is left is the words, and only on the pages that matter: your homepage, your main categories and your best few articles. Ten minutes each.
Page titles and meta descriptions
The page title is the single most important on page factor. It is the clickable line in Google's results, and it tells the search engine and the visitor what the page is about. Your store has written one for every page already, so treat them as strong first drafts.
- Put your main keyword near the beginning. "Best yoga mats for beginners" beats "Our guide to mats".
- Keep it under 60 characters. Longer titles get cut off in the results.
- Make every title unique. Two pages with the same title compete against each other.
The meta description is the short summary underneath. It does not affect rankings directly, but a good one earns more clicks. Aim for 120 to 155 characters and give the reader a reason to choose you over the result above.
Because your alt text comes from your titles, better titles improve your image SEO at the same time.
Headings
Headings structure your content and tell search engines what each section covers. Every page gets one H1, which FreshStore sets from the page title. Use H2 for your main sections and H3 for subsections.
Include keywords in your headings where they read naturally. Never force one in where it does not fit.
Content quality
Google's first priority is whether your page genuinely helps the reader: does it answer the question the visitor arrived with, better than the other sites in the niche?
For articles, cover the topic properly rather than publishing two hundred words. The Article Writer in your store will draft a full one for you, and you can edit anything it produces. For products, make sure the descriptions actually help someone decide what to buy.
For images you add yourself, use descriptive file names (yoga-mat-comparison.jpg rather than IMG_1234.jpg) and keep file sizes sensible so pages stay fast.
Internal links
Internal links connect your pages to each other. They help visitors find more of your store and help search engines understand how it is organised.
- Link from articles to the products they discuss
- Link from articles to related articles
- Link from category descriptions to your buying guides
- Use descriptive link text ("best yoga mats for beginners", not "click here")
The mistakes to avoid
- Keyword stuffing. Repeating the same phrase over and over makes content unreadable and can get you penalised.
- Duplicate content. Don't paste the same category description across five categories.
- Thin pages. A page with two sentences on it rarely ranks and gives the visitor nothing.