The right approach to traffic

In the Profit Playbook we have many guides for getting traffic to your store. We cover Search Engine traffic, Social Media traffic, Content Marketing traffic, and more.

However, it is good to start with the right approach to traffic, especially if you have had problems before or are frustrated with your results.

Not all traffic is equal

We want the right type of person to visit our store. If they are interested in the niche and ready to buy a product, you are more likely to make a sale.

There are ways to get lots of traffic that won't result in sales. Be careful of anything too good to be true, like a shady pay-for-traffic type service.

You don't need a lot of visitors to make sales. Always think about reach the person that is interested in buying from your store.

Would you rather have 1000 visitors and no sales, or 10 visitors and 3 sales?

Is your store ready for traffic?

Make sure you have followed through your Launch Plan before trying to get traffic. You only have one chance to make a good first impression, so save any traffic opportunities until your store is ready.

Some traffic takes time

Some traffic methods, like Search Engines, takes time to build up and you need to wait for them.

Pair your traffic methods so you have a balance of long term (e.g. SEO) with something short term that increases directly with your efforts (e.g. a Facebook page).

Paid traffic is an advanced method

Using a paid traffic option, like Google Ads or Facebook Ads, is an advanced option that can quickly burn through your budget.

We recommend exploring these traffic methods only after you have made sales with other kinds of traffic.

The right traffic methods for your niche

Different traffic methods will work better for different niches.

For example, highly visual niches will work well on Pinterest. Some examples include travel, cars/motorbikes, fashion, etc.

More business related niches work well on LinkedIn, and some niches generate a lot of search engine traffic naturally.

Think about where your customers will be most active and tailor your traffic methods towards them.

Traffic can change

You may find some early success with traffic from one source, but it starts decreasing. This is normal and does not mean your store is dying.

For example, a post on your Facebook page might go viral and generate a lot of clicks. The next week that dies off and your latest posts don't get the same traction.

In this case, keep going and keep trying new strategies. What worked yesterday might not work today.

You can also diversify into other traffic methods and come back to old ones later.