Why focus on a niche?

We recommend creating an affiliate store in a small niche. This makes it easier to create content, find customers, and beat the competition.

If you focus on a market like Fitness, you need to create a lot of categories and products. You will also be competing against big established websites and will find it hard to get traffic.

When you focus on a Niche you can find and exploit keywords, opportunities, and content ideas with minimal competition.

Growing from a smaller niche

Our instinct is to think big and build stores that promote thousands of products... but this is a fast path to failure.

It is much better to start with a small, focused niche and grow it over time into other areas. You can expand your store later, pivot into a bigger niche, and/or create related "sister" stores that link between each other.