Thinking long term

It’s a great feeling when your affiliate store makes its first sales, but that is just the beginning.

In the long term your store is an appreciating asset; it grows in value along with the the traffic, sales, and reach.

Treat your store like real estate

Growing your store is an investment that pays off now and in the future. You make profit in the short term with affiliate commissions, and it grows in value over time into an asset you can sell.

Avoid short term strategies (like Blackhat SEO) that might damage the long term value.

Your domain name

Using a Vanity Domain is a great way to get started with FreshStore, but for the long term we recommend using a custom domain. This can grow in value by itself and ensures that you can sell your store in the future if you wish.

Social media accounts

Just like your store, your social media accounts will turn into an asset. Focus on growing your following, reach, and trust.

Email lists

Collecting genuine, engaged emails in your niche is just as valuable as it always has been. Your email list also becomes an asset in the long term which adds to the value of your store.

Expanding

When your store is doing well, you can expand sideways into similar niches quickly and easily. For example, if you have a popular Cat Food store you can leverage that into launching a Dog Food store.

Pivoting

When you have traffic, good social accounts, and/or a good following you can pivot into something else in your niche. For example, you can sell products from eBay instead of Amazon.

You (or a future buyer of your store) can also pivot into something completely different like a full eCommerce store or a purely content based website.

The big sale

If you one day wish to sell your store, you can expect 20 to 36 times the monthly profit. For example, if you are earning $1000/month from the store you can expect up to command $36,000.