Redirects - Feature Guide

Redirects ensure that visitors and search engines are sent to the right page when a URL in your store changes. FreshStore handles most redirects automatically, so you don't lose traffic or SEO value when you rename, move, or delete content.

What Are Redirects?

A redirect tells browsers and search engines that a page has moved to a new address. Without redirects, visitors who click an old link would see a "Page Not Found" error, and any search engine rankings that page had earned would be lost.

FreshStore creates redirects automatically in most cases. You don't need to do anything manually unless you have a specific custom redirect in mind.

When Are Redirects Created Automatically?

FreshStore will create a redirect whenever:

A product URL changes. If you rename a product or its URL slug changes, visitors using the old link will be redirected to the new one.
A category URL changes. Renaming or restructuring categories creates automatic redirects from the old URLs.
An article URL changes. Updating an article title or slug will redirect the old URL.
A page URL changes. Changes to your About, Contact, or other pages are covered too.
Content is deleted. When you delete a product, category, or article, the old URL can be redirected so visitors aren't left with a broken link.

Where to Find Redirects

You can view and manage your redirects in your store dashboard:

Go to Traffic > Redirects in the left-hand menu
You will see a list of all active redirects in your store
Each redirect shows the old URL and where it points to

Creating a Custom Redirect

While most redirects are handled automatically, you can also create your own. This is useful when:

You want to redirect an old URL to a specific page of your choice
You are running a promotion and want a short, memorable URL to point to a product or category
You have shared a URL externally and want to redirect it somewhere else

To create a custom redirect:

Go to Traffic > Redirects
Click Add Redirect
Enter the old URL path (the part after your domain)
Enter the destination URL
Click Save

Why Redirects Matter for SEO

Search engines like Google build up trust and authority for individual pages over time. When a URL changes without a redirect, all of that authority is lost.

Redirects preserve that value by telling Google "this page has moved here" instead of "this page no longer exists". This is especially important for:

Pages that rank well in search results
Pages that other websites have linked to
Pages that get shared on social media

Common Scenarios

You did this	What happens
Renamed a product	Old product URL automatically redirects to the new one
Deleted a category	Old category URL can be redirected to another page
Changed an article title	Old article URL automatically redirects to the new one
Moved to a new domain	Contact support to set up domain-level redirects

Tips

Don't delete redirects unless you are sure. Removing a redirect means the old URL will return a "Page Not Found" error.
Check for redirect chains. If page A redirects to page B, and page B redirects to page C, that slows things down. Try to make redirects point directly to the final destination.
Review after big changes. If you restructure your categories or rename many products at once, check your redirects to make sure everything is pointing to the right place.