Reddit strategies for traffic
Reddit is a very popular forum style platform with a huge community.
In this guide, we will look at how we can use Reddit to generate traffic to our stores and websites.
What is Reddit?
Reddit is basically a forum where members can post, discuss, and rate the information presented.
The website is divided into "Subreddits". These are communities that you can join and share your content on.
You can search for any niche and see what communities are available. If your niche is beauty, you could join: https://www.reddit.com/r/beauty/
If you have a pet store you can join the pet community: https://www.reddit.com/r/Pets/
These are very broad Subreddits, and they can get extremely specific. Expect to find subreddits on specific pets, beauty treatments, and more.
Pretty much any niche or topic you are working on will have a Subreddit.
Using Reddit to promote your store
Join the subreddits that are related to your niche and contribute by posting videos, images or information.
Reddit is generally a cynical and suspicious community. Promoting your store directly is frowned upon in most Subreddits and will quickly get you banned.
Your approach to Reddit should be to contribute good value and link back to your stores or websites only when relevant.
Take a look at the subreddits you have joined and see what posts are doing well. Read the rules in the subreddit and read the posts to see what is allowed, what this community accepts and what they don't like.
You shouldn’t just post an image of one of your stores product and say “click here” to buy when you first join. Your goal is to get other members to like, share, and comment or contribute to the content you post.
Creating good Reddit posts
Make your posts informative, relative and/or funny. If you saw the title or content would you click on it and read it? You want to make content that is eye catching and will get members to read and share it.
If your posts are funny, informative or popular, they can go viral and showcase on the front page.
How this can benefit your store
Your profile on Reddit can include links, so make sure you add your store here. When you are posting and getting good engagement, some people will visit your profile to find out more about you.
There will be opportunities to promote your store. Wait until you see the right chances without upsetting the community.
This could be posting a link to an article when it genuinely helps somebody, or a link to a product if someone is asking.