Increasing trust factors
Trust is what turns a visitor into a buyer, and it is built out of small signals rather than one big thing. This guide covers the touches that make your store look like a real business. Most of them take a few minutes each, and every one you add works for you from then on.
Domain name
One of the most important parts of a website is the domain name. You want something that looks legitimate and is easy for people to remember. If you are using a vanity domain, try upgrading to a custom domain. Vanity domains are a great way to get started, but a good custom domain generates an extra bit of trust.
About page and contact details
Your store already has an About Us page and a Contact page written for you. Adding a little of your own detail to them lifts them further. Even if you don't yet have an official business, you can write something about yourself and add a phone number and an address. A real world address on a website gains people's trust.
For obvious reasons you may not want to put your home address on there, so get yourself a PO Box or mailbox. There are lots of services that supply an address you can use.
For the phone number, you can use a second SIM card and set up call forwarding to your home phone or mobile. That way you are not carrying two phones around, and it costs you nothing beyond the price of the SIM. Visitors are unlikely to call your number, but they will be more confident in your store when they see one.
Logo and design
A logo makes a real difference to how professional your store looks. The AI Logo Designer will produce one for you in under a minute, and you can keep generating until you like one. If you would rather have a person do it, someone on fiverr.com will for a small fee. Then customise your colours to match.
Press releases
Press releases are a common practice, and plenty of websites and tools will help you write one. If you have something worth telling people, it is a good way to do it.
Social media
Creating social media pages is essential and is covered elsewhere in the Profit Playbook. It improves your traffic, and it gives your visitors a way to interact with you.
Get yourself some page likes using Facebook adverts. They are cheap and can get you genuine likes that turn into good quality traffic. You can target specific groups of people by age, sex, location and interests. You can also have friends and family follow the page and comment, which helps with the trust factor and gets other people commenting too.
Videos
Videos of you unboxing and showing your products show people you are a real person and serious about your store. You can also use Fiverr to hire someone to make them, and write a script for them to work with.
There is a lot more you can do with video: product reviews, a short description of what your store is about, even videos on discounts or giveaways.
Where to go next
None of this has to happen in one sitting. Pick the one that is easiest for you today, and come back for another when you fancy it. Next, make sure nothing on the page is getting between your visitors and the buy button.