Do I Need My Own Amazon Creators API Credentials?
No, you do not need your own Amazon API credentials. Your FreshStore Amazon stores work fully without them.
However, if you have an active Amazon Associates account with at least 10 sales in the last 30 days, you can optionally add your own credentials. This gives your stores a couple of nice benefits:
- Per-country control. You choose which of your Amazon countries use your own credentials, either across your whole account or for one store.
- Faster, more reliable data. Your own credentials give your stores dedicated API access, meaning faster product updates and less chance of hitting rate limits.
This is completely optional. If you are happy with how your stores are working, there is nothing you need to do.
How to Add Your Own Credentials
If you qualify (10+ sales on a marketplace), the process takes about 10 minutes:
- Sign into Amazon Associates Central for your marketplace.
- In Amazon Associates Central, open Tools > CreatorsAPI and create an application.
- Create your credentials (instant once approved).
- Paste them into the Amazon Creators API section at Store > Settings > Affiliate Settings > Amazon in your store dashboard.
Full step-by-step guide:
🔗 How to Add Your Own Amazon API Credentials
What About the Old PA-API Keys?
Amazon is retiring the old Product Advertising API (PA-API) on May 15, 2026. If you previously entered your own PA-API keys, those will stop working after that date. The replacement is the Creators API, which is what FreshStore now uses. You do not need to do anything about this. FreshStore handles it automatically.
Looking for FreshStore's own API? This page is about Amazon's API credentials. Your store also has its own API, which you can use to build your own tools, dashboards and integrations. See Does FreshStore have an API for building your own tools?